We work side by side with your team to understand your business, your people and your financial goals.
Senior financial leadership at a fraction of the $250k+ full-time CFO overhead.
We transform complex financial data into clear, actionable insights you can act on.
See our practical CFO services focused on growth, cash flow, reporting and financial clarity.
One of the most valuable CFO tools which provides clear visibility over profit and cash drivers, with scenario modelling to improve both.
Visual real time KPIs that drive proactive action across your team and ensures the business is on track to meeting monthly goals.
Monthly board packs with Statement of Cashflows, the metric most CFOs leave out. We go through every number in detail, with a cloud-linked CFO commentary.
Bi-fortnightly sit-downs where your CFO is on-site, learning your business, engaging your key people, and influencing strategy, not just dialling in remotely.
Scenario analysis, 3-way forecasting (profit, cash & balance sheet), tax planning, funding applications, system installs, annual strategy meetings and more.
WhatsApp Finance Group with you, Pierre, and your finance team. 24/7 access with a 12-hour response commitment, never left without answers.
Pierre is a CA-qualified CFO with more than 25 years of experience across a broad range of industries, including but not limited to manufacturing, industrial, fuel distribution, building/building services, construction trades, aged care, allied health, storage and logistics.
Having held CFO and senior finance leadership roles for growing Australian companies, he combines strategic financial leadership with hands-on operational support to help businesses improve profitability, strengthen cash flow and scale with confidence.
“I enjoy being on site, riding shotgun, learning about your business, engaging your key people, and influencing strategy.”
Turnover range of businesses we serve
Maximum response time commitment
Finance group access
via WhatsApp
Full finance function
for one fixed fee
Getting started is straightforward. From your first conversation to an ongoing strategic partnership, here’s exactly what to expect.
30-minute call to understand your business, your numbers, and where you want to go. No obligation.
We get access to your systems, set up your WhatsApp finance group, and build your first board reporting pack.
Fortnightly on-site meetings. Monthly board packs. KPI dashboards updated. Numbers that tell a story.
Scenario planning, funding applications, growth strategy your full finance team, always on deck.
We like to use the analogy of a car trip. To get to your destination you need to look through the windscreen at the road ahead, use your mirrors to change lanes safely, and have the right technology and systems to navigate in comfort.
Looking back clearly so you can move forward with confidence. Every month, you receive a detailed board reporting pack that tells the full story of your business’s financial performance.
Revenue
$842,300 ↑ 12%
Gross Profit
$312,100 ↑ 8%
Operating Expenses
$198,400
EBITDA
$113,700 ↑ 22%
Net Cash Position
$284,500 ↑
Strategic planning gets you the thinking to drive your business forward. Scenario modelling, 3-way forecasting, and “What If” analysis so you’re never making decisions blind.
Base case EBITDA
$113,700
↑ Prices +5%
$156,400 ↑
+BDM hire ($130K)
$84,200 ↓
Both changes
$122,100 ↑
Your ability to monitor the reality of your business. KPI dashboards and bookkeeper oversight ensure your numbers are always current, accurate, and meaningful.
Revenue vs Budget
104%
Debtor Days
32 days
Creditor Days
41 days
Gross Margin
37.1% ↑
Cash Runway
6.2 months
No pillar of your business is off-limits. Tax planning, asset protection, HR, funding, insurance – Pierre gets involved at the strategic level across all areas.
Funding application
In progress
Tax structure review
Complete ✓
New ERP system
Q3 target
BDM hire plan
Modelled ✓
Insurance review
Saved $18K
4ward provides comprehensive accounting and financial services to businesses of all shapes and sizes, in all sectors, right across Australia. Our team is hands-on and are available virtually or physically at your office to provide direct support to you and your team.
Which one are you?
This is a common concern for many aspirational and hardworking business owners. Especially those who wear many hats in their business and can’t get out of the weeds. Whether you are a small business moving out of the start-up phase, a medium sized business looking to scale-up or a larger business wanting to go after new market segments, we can assist with strategic advice and financial systems that will put you on the right path to your next chapter.
How frustrating, but don’t worry, we can help! We are used to running teams, mentoring juniors and bringing different divisions together. You will no longer need to check every invoice to make sure it’s correct or worry if your suppliers are being paid on time. Let us help you support or build your team’s skills, streamline your systems and put the right checks and balances in place so you can get back to running your business.
We completely understand! Businesses today run many different software systems to manage different aspects of their business, and many of these systems are either joined (via API) or disconnected from the accounting system. Let us help you discover the source of truth in your business and ensure the accounting numbers make sense.
No problem—you’re not alone. We’ll help you find the right Finance Manager and set them up for success from day one. With decades of experience as CFOs, Financial Controllers, and Finance Managers ourselves, we know exactly what it takes. We’ll guide and mentor your new hire, set clear expectations, and help keep them accountable to ensure they deliver real results.
What Our Clients Say Real results from real business owners across Australia.
If you’re ready to take your business 4ward, get in
contact with us today.